Libs
The Origin of Matt
As a child, Matthew always dreamed of becoming a writer.
But what kind of writer — he couldn’t figure out.
One day, a mysterious Twix fell from the sky and landed in his inbox.
Curious, he clicked it and was instantly transported to ADWEEK.
There, he saw writing of every kind, for every kind.
He saw a love story between a man and his Craigslist, and puppies breakdancing for their dog food.
The stories were abstract, but the messages were crystal clear to the Lincoln Park Zoo.
Things were going well until a giant pop-up ad challenged him to a duel using only Gain.
After a narrow escape involving a very nice recruiter and an emotional LinkedIn connection, he returned home.
Determined to learn more, he enrolled in a bootcamp at Pop Mart.
On his first day, he crafted 100 headlines and fought off a surprisingly aggressive pair of Bose.
That’s when it clicked.
It was copywriting.
Some days it’s a Twix to yourself, a find on Craigslist,
Libs
a little freshness from Gain, an afternoon at Lincoln Park Zoo,
Libs
Some days it’s a Twix to yourself,
a find on Craigslist,
a little freshness with Gain,
an afternoon at the Lincoln Park Zoo,
a new drop from Pop Mart,