Yours. And also Yours.
Sharing has become the cultural default, but Twix flips that expectation on its head. With two bars in every pack, this campaign gives people permission to skip the generosity and double down on themselves.
Twix isn’t for splitting… it’s for keeping.
OOH
Radio Spot (60 sec)
Activations
The #TwoBarChallenge turned social media on its head with a post you weren’t allowed to share.
Every like before the first share set the prize money for one lucky winner.
Social (Experiment)
It wasn’t just a giveaway… it was a test of self-control. Could people resist sharing or trolling long enough to rack up likes? The recurring posts kept the tension high, challenging the community again and again.
The Test
The Result
Twix showed that unity isn’t always about splitting. Sometimes it’s about refusing — and giving yourself permission to hold on to what’s yours.
Twin Bars Guerrilla Advertisement
Two adjacent buildings are transformed into glowing Twix bars with ‘Yours’ and ‘Also Yours’ at night. Live streamed on Twix’s Instagram and captured by people across the world, the stunt turns the cityscape into a playful, larger-than-life reminder that both bars are yours to keep.
Twix with a built-in name tag that lets you label both bars as yours, and only yours
Personalized Packaging
CW: Matthew Shields