Yours. And also Yours.
With two bars in every pack, Twix gives people permission to skip the generosity and double down
on themselves.
Twix isn’t for splitting… it’s for keeping.
OOH
Radio Spot (60 sec)
Activations
The #UnshareablePost turned social media upside down.
Here was the twist: you couldn’t share it. The moment it was shared, the contest ended.
Every like it got before the first share added to the prize money for one lucky winner.
And it wasn’t a one-time thing—
Twix dropped the same #UnshareablePost at random, giving people multiple chances to win.
Social (Experiment)
It wasn’t just a giveaway… it was a test of self-control. Could people resist sharing or trolling long enough to rack up likes? The recurring posts kept the tension high, challenging the community again and again.
The Test
The Result
Twix showed that unity isn’t always about splitting. Sometimes it’s about refusing — and giving yourself permission to hold on to what’s yours.
Twin Bars Guerrilla Advertisement
Two adjacent buildings are transformed into glowing Twix bars with ‘Yours’ and ‘Also Yours’ at night. Live streamed on Twix’s Instagram and captured by people across the world, the stunt turns the cityscape into a playful, larger-than-life reminder that both bars are yours to keep.
Personalized Packaging
Twix with a built-in name tag that lets you label both bars as yours, and only yours
CW: Matthew Shields