Most of the internet is optimized.
Craigslist is different. It’s human.
OOH
Rideshare OOH
Rideshare screens show the weirdest Missed Connection closest to you — updating as you move.
SEM
A paid search hijack where seemingly ordinary Google search results are converted into sponsored ads, diverting users to a curated feed of Craigslist's most bizarre listings.
Craigslist partnered with troupes from The Second City and Upright City Bridge, using real Craigslist posts as improv prompts. Clips of the bizarre performances created a viral social media trend celebrating the site’s unique human stories
