Most zoo visits are quick.

But every animal has a story.

So Lincoln Park Zoo gave its residents LinkedIn profiles — so visitors could follow their milestones, personalities, and lives.

Social

The transition from plaque to profile is immediate:

a simple QR scan at the animal's habitat takes visitors instantly to their personalized LinkedIn page.

Learning & Connecting, Digitally!

Scroll through their life "experience," check out their distinct personalities, and learn how to support the conservation organizations working tirelessly to secure their future.

OOH

AD: Billy Stevens

CW: Mary Kay Floyd

CW: Matthew Shields

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