LinkedIn is where professionals share their work and celebrate their careers.

At Lincoln Park Zoo, every animal has
a role to play.

So we put them on LinkedIn.

Career Update

Over 20 animals across the zoo received their own LinkedIn profiles.

And started posting their updates.

Event Promotion
Work Anniversary

Social

The transition from plaque to profile is immediate:

a simple QR scan at the animal's habitat takes visitors instantly to their personalized LinkedIn page.

Learning & Connecting, Digitally

Scroll through their life "experience," check out their stories, and learn how to support the conservation organizations working tirelessly to secure their future.

Their profiles even include endorsed skills.

OOH

AD: Billy Stevens

CW: Mary Kay Floyd

CW: Matthew Shields

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