The Lincoln Park Zoo is giving their animals LinkedIn profiles, turning a two-minute stop into a deep, engaging dive.

Visitor’s can finally "connect" with residents.

It’s an overdue digital upgrade that proves wildlife's stories are worth way more than a glance.

OOH

Social

The transition from plaque to profile is immediate:

a simple QR scan at the animal's habitat takes visitors instantly to their personalized LinkedIn page.

Learning & Connecting, Digitally!

Scroll through their life "experience," check out their distinct personalities, and learn how to support the conservation organizations working tirelessly to secure their future.

AD: Billy Stevens

CW: Mary Kay Floyd

CW: Matthew Shields

Back to Top
Previous
Previous

TWIX

Next
Next

Gain