Libs
The Origin of Matt
As a child, Matthew always dreamed of becoming a writer.
But what kind of writer — he couldn’t figure out.
One day, a mysterious Twix fell from the sky and landed in his inbox.
Curious, he clicked it and was instantly transported to ADWEEK.
There, he saw writing for everything and everyone.
He saw a love story between a man and his Craigslist, and puppies breakdancing for their dog food.
The stories were abstract, but the messages were crystal clear to the Lincoln Park Zoo.
Things were going well until a giant pop-up ad challenged him to a duel using only Gain.
After a narrow escape involving a very nice recruiter and an emotional LinkedIn connection, he returned home.
Determined to learn more, he enrolled in a bootcamp at Pop Mart.
On his first day, he crafted 100 headlines and fought off a surprisingly aggressive pair of Bose.
He had found his calling.
Copywriting.
Libs
The Origin of Matt
As a child, Matthew wanted to be a writer.
But what kind, he couldn’t figure out.
One day, a mysterious Twix hit his inbox.
One click later — he was at ADWEEK.
He saw a love story between a man and his Craigslist and
puppies breakdancing for their dog food.
Messages clear enough for the Lincoln Park Zoo.
Then a pop-up ad challenged him to a duel.
Using only Gain.
So he enrolled at Pop Mart.
Day one: 100 headlines.
One aggressive pair of Bose.
He had found his calling.
Copywriting.